Our customers are at the core of everything we do. As a social retailer, we continually strive to meet evolving needs, enabled through responsive innovation and rich customer insight.
NOURISHING
GENERATIONS
Fresh every day, happy every day.
Bringing benefits to the locals
Customer First
Better Value For All
Through consistent innovation, we bring great value and quality food solutions to every table. Whether it’s online growth or offline demand, we pioneer solutions towards our goal of making lives better.
Everything Food Made Easy
Milestone
Achievements
Founded with the mission to lower the cost of living in East Malaysia, our commitment to quality and affordability has now evolved to include leadership in sustainability and community impact initiatives.
Our Outlets
We cater comprehensively to the evolving needs of Malaysian and households. Find out more about the businesses and brands we’re involved in below.
